MSD x KiKa - De berenactie
2020 - Commercial work
Due the pandemic all big events in the Netherlands were canceled.
A lot of foundations were in heavy weather cause they didn't had the usual donations.
Thats why MSD Netherlands jumped in to help their 15 year partnership
with KiKa (Stichting Kinder Kankervrij).
Create awareness and raise donations for KiKa. This how we did that.
With "some" furry-cuddley-bears!
It was the first match that was played after the total lockdown.
So all the soccer fans were watching the first match weekend. Oh yeah and then it just took off!
Within 24 hours the bears were sold out kacheng!
The campaign was everywhere and bringing a smile due the pandemic.
Oh and there were even some own initiatives, like other soccer clubs adapted it or
an auction of a teddybear with autograph's from some dutch soccer legends.
Shortlist - Epica Awards 2019 - Health & Safety
Shortlist - Epica Awards 2019 - Covid-19 Communications
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CLIENT: MSD Netherlands, KiKa (Stichting Kinder Kankervrij) & sc Heerenveen
AGENCY: Joe Public Take-Away Advertising
CREATIVES: Roel Ackerman & Wesley Uyleman
CD’S: JMarcel Hartog & Bart Oostindie (Edward Romunde)
STRATEGY: Jeroen van Eck
AGENCY: Joe Public Take-Away Advertising
CREATIVES: Roel Ackerman & Wesley Uyleman
CD’S: JMarcel Hartog & Bart Oostindie (Edward Romunde)
STRATEGY: Jeroen van Eck
ACCOUNT: Rosalieke Mulder & Corinda van Zandwijk
CREDITS: Charlotte Kluit-Smeltink, Judith Zuijderhoudt-Damen, Margryt Gerritsma, Martin Koopman,
CREDITS: Charlotte Kluit-Smeltink, Judith Zuijderhoudt-Damen, Margryt Gerritsma, Martin Koopman,
Steffie Jansen, Jakolien van Eijk, Jurgen Theissen, Marcel Poelstra
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